IHG promoted Jay Caiafa from SVP, hotel lifecycle and growth to COO, Americas and Brian Hicks from VP, global revenue management strategy to SVP, commercial and revenue management, Americas.
Caiafa joined IHG in 2013 and has since held multiple leadership roles at the company. In his most recent position, he led multiple teams across all aspects of the hotel life cycle, including architecture, design, construction, hotel openings, hotel ramp up, renovations and quality assurance, and also oversaw teams responsible for the delivery of the Americas growth strategy. As COO, Americas, he will lead the company’s Americas Operations Leadership Team, where he will have oversight of more than 4,000 hotels across the U.S. and Canada. Before joining IHG, Caiafa led teams at companies across multiple industries, including legal, commercial real estate finance, strategic consulting and biotechnology.
Hicks brings more than 30 years of international hospitality experience—the majority of which has been with IHG, including more than 10 years in the Americas. In his new position, Hicks will lead IHG’s revenue management function and commercial team in the U.S., Canada, Mexico, Latin America and the Caribbean and will be responsible for overseeing and integrating all revenue-generating strategies, initiatives, programs and plans to drive competitive commercial performance across the region. Earlier in his career, Hicks served as COO of TMI Hospitality, where he managed nearly 200 hotels.
“Jay and Brian are well-respected hospitality leaders, and we are fortunate to have them guiding these key functions in IHG’s largest region,” Elie Maalouf, IHG’s CEO, Americas, said in a statement. “Jay brings an exceptional blend of skills and experience and is an innovative thinker who combines strong leadership abilities with operational focus and a proven track record for delivery. Brian brings a deep wealth of commercial expertise and is a strategic, results-driven leader who has managed several high-performing teams at IHG across multiple functions, regions and brands. I am confident that they will deliver tremendous value for our hotels, owners and colleagues in their newly appointed roles.”
IHG franchises, leases, manages or owns more than 5,900 hotels and approximately 884,000 guestrooms.