Sage Hospitality Group has launched a series of organizational changes and streamlined the company’s commercial teams to better support all hotels, restaurants and entertainment venues.
“As we continue to strengthen the foundations on which Sage was built, we are evolving our organization behind the scenes to ensure that we are best positioned for future growth and success,” Walter Isenberg, co-founder and CEO of Sage Hospitality Group, said in a statement.
Daniel del Olmo, who has held the role of president and COO for Sage Hotel Management since January 2020, has been promoted to president, hotels and restaurants for Sage Hospitality Group, a newly created position that encompasses complete oversight of all aspects of both Sage Hotel Management and Sage Restaurant Concepts. Del Olmo will oversee a portfolio of more than 110 independent, luxury, lifestyle, soft- branded and upscale hotels, restaurants and entertainment venues.
“Daniel has made a huge impact on our company since he started in early 2020, leading our hotel company through our most difficult hour and into what has been an incredibly exciting new chapter for us as we move purposefully into the independent and lifestyle hospitality space,” Isenberg said. “His proven track record with Sage, coupled with his extensive experience in food and beverage makes him the perfect leader to take on the challenge of leading both Sage Hotel Management and Sage Restaurant Concepts into the future.”
Del Olmo has more than 25 years in hospitality, having been CEO of sbe’s Disruptive Restaurant Group, where he led the global portfolio of more than 140 restaurant brands, lounges and nightclubs.
Mark Augarten will join the organization on Nov. 14 as COO of Sage Restaurant Concepts. Under the direction of del Olmo, Augarten will direct operations for the company’s portfolio of more than 50 restaurants, bars, coffee shops and entertainment venues.
“I am thrilled to welcome Mark to the Sage team,” del Olmo said. “He brings to us a wealth of knowledge and experience, and I am eager to see what he and the Sage Restaurant Concepts team have in store as they continue to build on our past successes and lead the company into its next chapter.”
He joins Sage Restaurant Concepts from his most recent role as VP of operations at King’s Signature Group, where he was responsible for all operations, development and growth of multiple King’s Seafood Company brands.
Streamlined Commercial Services
Sage has also streamlined its commercial efforts under one leader by maximizing collaboration across similar departments and job functions. To achieve this, Patrick Pahlke has assumed the role of EVP and chief commercial officer for Sage Hospitality Group, where he will direct all commercial efforts for Sage Hotel Management and Sage Restaurant Concepts under del Olmo’s leadership.
Additionally, Bryan Terzi has been promoted to the role of group VP, marketing strategy for Sage Hospitality Group, where he will continue to work with Pahlke and lead all aspects of marketing strategy for the hotel portfolio while assuming responsibility for all Sage Restaurant Concepts marketing efforts.
Pahlke and Terzi both joined Sage in 2021, where they have overseen commercial service and marketing strategy, respectively, for the company’s portfolio of hotels. Pahlke, a 27-year industry veteran, joined Sage from Proper Hospitality, where he was responsible for strategic oversight of revenue management, distribution, sales, marketing, brand management, culture and programming, public relations, e-commerce and social media. Before Proper, Pahlke spent more than two decades working in various sales, marketing and operations leadership roles with Two Roads Hospitality (acquired by Hyatt Hotels Corp.) and Hyatt International across the Asia Pacific region and Europe.
With more than 20 years of global marketing experience, Terzi came to Sage from the Relevant Group, where he was VP of marketing creating lifestyle hospitality brands and dining concepts. Before this, Terzi held the position of senior corporate director of marketing at Sydell Group, the company behind several independent hotel brands.