Travelodge by Wyndham introduced a new program it expects will both streamline operations and reduce the brand’s environmental impact. Slated to launch in early 2020, the Travelodge + Go Green initiative aims to accomplish this with new breakfast, housekeeping and amenity programs.
The program’s components include:
- Flexible breakfast: Franchisees will have the option to choose the right breakfast offering for their local market. Those properties that don’t require a full continental breakfast will be able to consider alternative offerings such as a 24-hour coffee station, grab-and-go bags or a revenue-generating mart option.
- Green housekeeping: Following a four-month pilot, Travelodge hotels will offer guests the opportunity to opt out of housekeeping service in exchange for 500 Wyndham Rewards points per stay.
- Bulk soap amenities: Travelodge is in the process of identifying eco-friendly and cost-effective soap dispenser solutions to reduce single-use plastics and amenity waste.
Eric Sheckleton, who owns three Travelodge by Wyndham hotels near Yellowstone National Park, was an early adopter of the brand’s new breakfast and housekeeping programs. “With the optional housekeeping and Grab + Go breakfast we’ve found that not only have we reduced overall waste, but we’ve also been able to lower costs—from food and beverage, to linens, cleaning supplies and even labor,” Sheckleton said in a statement. “It’s also been a great conversation starter for our guests, who want to learn more about how they can participate.”
“With more than 75 percent of hotels just an hour’s drive from a national park, Travelodge has always supported the preservation of our natural resources for generations of travelers to come,” John Henderson, brand leader of Travelodge, said in a statement. “As we continue to grow the brand in new destinations, we’re taking that commitment one step further by reducing our impact on the environment while making our hotels even more efficient to own and operate.”
Travelodge has more than 430 hotels across North America. Its parent company Wyndham Hotels & Resorts has more than 9,200 hotels with approximately 822,000 rooms worldwide.