Hyatt shows off new global loyalty program

(Set to go live March 1, 2017, Hyatt's new loyalty program has a new tier-based system and redemption process.)

Hyatt Hotels Corporation is launching a new global loyalty program with World of Hyatt. The new program is set to launch March 1, 2017, and will consist of three tiers: Discoverist, Explorist and Globalist.

“At Hyatt, we are in the business of caring for people so they can be their best,” said Mark Hoplamazian, president and CEO, Hyatt Hotels Corporation. “Inspired by our purpose, World of Hyatt is about celebrating our members by understanding the people, places and experiences at the heart of their world. The more we understand them, the better we can care for them and design unique experiences with them in mind.”

Members of the new program will receive new rewards by advancing through the three available tiers based on the acquisition of "Qualifying Nights" or "Base Points." The requirements to reach each tier are as follows:

  • Discoverist: 10 Qualifying Nights or 25,000 Base Points
  • Explorist: 30 Qualifying Nights or 50,000 Base Points
  • Globalist: 60 Qualifying Nights or 100,000 Base Points

All Base Points count toward increasing a member's tiered status, including points earned through dining and spa experiences. In addition, benefits include a free night awarded for staying at five different Hyatt brands, and confirmed suite upgrades at the time of booking for qualifying members.

“We built World of Hyatt on insights we learned from our guests, identifying more opportunities to increase our engagement with members across our portfolio,” said Jeff Zidell, SVP, Hyatt. “The program will deliver on exactly what our members want – a broader range of benefits and more attainable rewards to experience with the most important people in their lives.”

Hyatt is also working to make sure the transition to the new program is seamless for its members. The Hyatt Gold Passport Program will remain in effect through Feb. 28, 2017, at which point it will transition to World of Hyatt. Members that continue to achieve tiered statuses in Hyatt Gold Passport will be permitted to do so, as well as redeem points as usual. Qualifying activities will also start building toward status in World of Hyatt beginning Jan. 1, though the program will launch March 1, 2017.

When it launchnes, World of Hyatt members will earn five Base Points for every U.S. dollar spent In addition, the hotels in each redemption category and the number of points required to redeem free night awards will remain unchanged.

Hyatt will be in direct communication with its members regarding their new membership tier before the program goes live March 1.