Global guest amenity company Groupe GM has partnered with Italian lifestyle brand Trussardi to launch an amenity collection.
The line design is a set of neutral tones with minimalist graphics. A signature fragrance adds a woody, floral musk scent profile with bright citrus top notes, iris and jasmine heart notes as well as base notes of cedarwood and musk.
The line features 30ml tubes from sugar cane and 100 percent recycled plastic bottles of shower gel, shampoo, conditioner and body lotion. A 20g engraved white soap completes the line.
Sustainable Amenities
As part of a sustainability initiative, the line includes the 400ml Ghost dispenser of shower gel, shampoo, conditioner, body lotion, hair and body gel and liquid soap. Aligned with Groupe GM's "Care about Earth" program, this large-format dispenser is made of recycled plastic. It is mounted on a hidden rail, creating an illusion of levitation.
The Trussardi shower gel, shampoo, conditioner, body lotion, hair and body gel and liquid soap also come in 400ml Ecofill pouches for minimal packaging and reduced environmental impact.
“We are delighted to work with an iconic lifestyle and fashion brand like Trussardi to introduce more eco-friendly amenities to our clients, all while meeting the level of luxury and quality that they expect from Groupe GM," Groupe GM President Laurent Marchand said in a statement. "Like the Trussardi vision, we at Groupe GM are constantly striving for creativity, quality and innovation. This line deeply reflects our core values and will enable hotels worldwide to pamper their guests with expertly fragranced amenities.”