Europe’s hotel industry achieved overall positive performance during October 2017, according to data from STR. Compared to the same period in 2016, Europe’s hotels reported occupancy rose 1.7 percent to 7.6 percent in October 2017. In terms of average daily rate, hotels in Europe experienced a 4-percent increase to €112.75. In response, RevPAR rose 5.8 percent to €85.68.
On the local level, the top performing countries—the Czech Republic, the Netherlands and Turkey—showed strong performance across the board.
The country’s absolute occupancy level was the highest for any October on record in the country with an increase by 3.6 percent to 84.3 percent. As ADR grew 4.1 percent to CZK2,334.36, RevPAR surged 7.8 percent to CZK1,968.95. Specifically in Prague, performance levels rose, also setting an October occupancy record with an increase to 89.9 percent. The market hosted the World Sleep Congress from Oct. 7-11, 2017, boosting occupancy rates above 90 percent on both Oct. 9 and 10.
According to STR analysts, the Netherlands’s occupancy has grown steadily throughout this year. Occupancy rose 1.6 percent as ADR saw a 5.9-percent increase to €124.60. RevPAR experienced the largest boost out of the key metrics with a 7.6-percent growth to €97.80. At the market level, Amsterdam, Utrecht and The Hague recorded the highest actual RevPAR levels. Amsterdam’s RevPAR totals reached €134.17 in October 2017 while Utrecht’s RevPAR levels grew to €85.81 and The Hague’s levels rose to €83.26.
Turkey took 2017 to recuperate from the 2016 coup d'état attempt, which contributed to a 52.2-percent October occupancy level last year. This was the lowest recorded occupancy level for an October in Turkey since 2001. However, Turkey’s hotel industry performance was able to get back on track, as October 2017 was the fourth consecutive month with double-digit occupancy growth in the country. Surging by 22.9 percent, occupancy in the country reached 64.2 percent. In response, ADR and RevPAR both grew significantly, with ADR rising by 15.9 percent to TRY272.08 and RevPAR increasing by 42.5 percent to TRY174.55.