Driftwood Hospitality Management names new VP of sales

As VP of sales, Carol Davies will be responsible for sales, marketing, e-commerce and revenue management efforts for Driftwood Hospitality Management’s entire portfolio, including the Hampton Inn Miami Beach (Fla.) - Mid Beach. Photo credit: Pebb Capital

Driftwood Hospitality Management, a North Palm Beach, Fla.-based hotel operator, promoted Carol Davies from regional director of sales and marketing to VP of sales. In her new role, Davies will be responsible for sales, marketing, e-commerce and revenue-management efforts for the company’s entire portfolio.

Davies first joined Driftwood Hospitality in 2016. With well over two decades of experience in sales and marketing, Davies has gained extensive knowledge in the transitioning of existing assets and the opening efforts of new properties in most major markets in the United States.

“Carol brings extensive hospitality experience to this role and has been instrumental in the sales and marketing efforts at a number of Driftwood Hospitality properties over the past few years,” Michael Diaz, COO for Driftwood Hospitality, said in a statement. “Her leadership will play an integral part in driving successful strategic sales and marketing initiatives at each of our hotels and we are very excited to see her grow within our company.”

FREE DAILY NEWSLETTER

Like this story? Subscribe to Operations & Technology!

Hospitality professionals turn to Operations & Technology as their go-to source for breaking news on guestrooms, food & beverage, hospitality and technology trends, management and more. Sign up today to get news and updates delivered to your inbox daily and read on the go.

Driftwood Hospitality operates approximately 70 hotels with more than 13,000 rooms throughout the United States and Costa Rica.

Suggested Articles

Marriott International said that it was too early to estimate how coronavirus would affect openings this year.

The 216-room hotel will follow the citizenM Seattle South Lake Union, which is slated to open this April.

Though Marriott said the virus could lower fee revenue by $25 million a month, President/CEO Arne Sorensen called the estimate “probably a bit light.”