Duetto has introduced a new integration with Triptease that automatically adjusts hotel marketing spend based on changes in occupancy forecasts.
The new tool, Auto Date Boost, uses occupancy forecast data from the Duetto Rate Engine API to trigger increases in advertising spend when projected occupancy falls below a hotel’s predefined threshold. The integration is designed to automate what has traditionally been a manual process between revenue management and marketing teams.
According to San Francisco-based Duetto, the tool focuses on Google Hotel Ads, increasing visibility during periods when hotels need additional bookings. DRE provides real-time data on occupancy, pricing, guest value and market segments, which can be accessed by Duetto customers and integration partners.
“We're excited for marketing teams to benefit from DRE's occupancy intelligence and to partner with Triptease on our first joint integration,” John Lingos-Webb, VP, global partnerships and alliances at Duetto, said in a statement. “This is a crucial step in aligning marketing and revenue teams toward the most profitable outcome and engineering overall hotel performance through a data-driven integration.”
“Revenue and marketing have rarely moved at the same speed, let alone synchronously and in real time. Auto Date Boost changes that, enabling hotels to turn commercial intelligence into direct business action,” added James Osmond, CEO of Triptease.
Triptease reported that hotels using its Date Boost functionality prior to automation recorded an 8 percent increase in overall visibility on boosted dates, a 38 percent increase in top ad placements and a 20 percent increase in direct bookings.