Nutella gets in on the pop-up hotel game

Hotella Nutella will feature larger-than-life jars of Nutella and breakfast décor, as well as Nutella-inspired hotel items. Photo credit: Nutella

Just three months after Taco Bell closed up shop on its limited-time hotel in Palm Springs, Calif., Nutella has revealed plans to open its own pop-up lodging operation in the state's Napa Valley. Hotella Nutella will welcome three contest winners and their guests for a two-night, three-day stay from January 10 to 12.

Hotella Nutella, to be located in Calistoga, Calif., according to Sonoma Magazine, will convert a private residence into a themed hotel. It will feature larger-than-life jars of Nutella, which is a hazelnut/cocoa spread, and breakfast décor, as well as Nutella-inspired hotel items.

The weekend will include serving a Nutella breakfast for dinner with Iron Chef and Food Network celebrity judge Geoffrey Zakarian; a savory soul-food brunch with chef, TV personality and owner of Brown Sugar Kitchen Tanya Holland; and a lesson with pancake artist team Dancakes.

To win a stay at the Hotella Nutella, entrants must submit an original video online exhibiting their enthusiasm for the product by December 8. In addition to two nights accommodations, winners also will receive round-trip air and ground transportation to the hotel.

Hotella Nutella comes on the heels of a somewhat similar hotel from Taco Bell. As previously reported in Hotel Management, The Bell: A Taco Bell Hotel and Resort transformed the V Palm Springs Hotel (Calif.) into a themed destination for five days in August. Unlike the Nutella hotel, The Bell included 70 guestrooms and was open to online reservations.