Nutella gets in on the pop-up hotel game

Hotella Nutella will feature larger-than-life jars of Nutella and breakfast décor, as well as Nutella-inspired hotel items. Photo credit: Nutella

Just three months after Taco Bell closed up shop on its limited-time hotel in Palm Springs, Calif., Nutella has revealed plans to open its own pop-up lodging operation in the state's Napa Valley. Hotella Nutella will welcome three contest winners and their guests for a two-night, three-day stay from January 10 to 12.

Hotella Nutella, to be located in Calistoga, Calif., according to Sonoma Magazine, will convert a private residence into a themed hotel. It will feature larger-than-life jars of Nutella, which is a hazelnut/cocoa spread, and breakfast décor, as well as Nutella-inspired hotel items.

The weekend will include serving a Nutella breakfast for dinner with Iron Chef and Food Network celebrity judge Geoffrey Zakarian; a savory soul-food brunch with chef, TV personality and owner of Brown Sugar Kitchen Tanya Holland; and a lesson with pancake artist team Dancakes.

Virtual Event


Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.

To win a stay at the Hotella Nutella, entrants must submit an original video online exhibiting their enthusiasm for the product by December 8. In addition to two nights accommodations, winners also will receive round-trip air and ground transportation to the hotel.

Hotella Nutella comes on the heels of a somewhat similar hotel from Taco Bell. As previously reported in Hotel Management, The Bell: A Taco Bell Hotel and Resort transformed the V Palm Springs Hotel (Calif.) into a themed destination for five days in August. Unlike the Nutella hotel, The Bell included 70 guestrooms and was open to online reservations.

Suggested Articles

The Urban Park Hotel Collection is currently looking at hotels with 25 to 85 rooms, which will include both independent and franchise properties.

The new features are meant to facilitate low-contact stays while also incorporating gamification into the guest experience.

Teams working remotely or apart can use group video and real-time collaboration for mobile and desktop.