Access Hospitality has introduced Access Evo, an AI-powered intelligence platform designed to unify hotel commercial data.
Access Evo connects central reservation system, customer relationship management, revenue management system and booking engine data into a single operating environment for hotel teams. The newly introduced platform is intended to address the challenge of managing disconnected technology systems by bringing together revenue, distribution, marketing and guest data into one interface, according to Access Hospitality, the hospitality division of The Access Group.
Access Hospitality cited commissioned research indicating that U.S. hotel managers spend an average of 78 minutes each day switching between systems or manually combining information, resulting in the equivalent of more than 42 working days annually lost to disconnected technology workflows.
“Access Evo builds on SHR's CRS, Channel Manager, CRM, RMS and Booking Engine to create one operational layer, giving hotel teams a single version of the truth across revenue, distribution, marketing and guest data,” Nicola Longfield, chief commercial officer, global accommodation and payments at Access Hospitality, said in a statement. “The shift from manual reconciliation to immediate, confident action is what makes this a significant step for the industry.”
At the core of the platform is Evo Navigator, a unified interface with single sign-on access across Access Hospitality applications. According to the London-based company, the tool allows hotel teams to access commercial information more quickly by eliminating the need to switch between multiple systems and manually compile reports.
The platform also includes a shared commercial intelligence layer that combines booking pace, channel performance, guest segmentation, pricing data and marketing attribution into a single view. Through Evo Copilot, users can query operational and commercial data using natural language instead of creating reports or navigating multiple dashboards.
Additional capabilities available with Evo include Evo Feed, which provides operational alerts related to property management system integrations, channel performance and marketing campaigns; Evo Analytics, which consolidates revenue, guest and distribution reporting; and AI-assisted group quoting, scheduled to launch later this month.
Intelligent Channel Mix Optimization—designed to automate distribution decisions based on profitability and demand—is expected to be introduced this summer.