Accor has chosen IDeaS as its global revenue management software provider. Partnering on a suite of IDeaS revenue management solutions, Accor will continue to transform its commercial strategy to benefit hotels, property owners, and managers and redefine revenue excellence while driving revPAR and revenue generation index growth, according to the company.
Accor will leverage IDeaS to future-proof its revenue management strategy by using technology to create a competitive advantage and deliver value while considering its global portfolio footprint, according to the company. Through the focus and implementation of strategic pillars, the new toolsets will enable hotels to benefit from dynamic pricing, total revenue and profit optimization, and awareness of the competitive landscape to shift focus toward revenue management strategies while driving a strong revenue management culture across Accor's global portfolio.
Benefits of the partnership include:
- Proven RevPAR and RGI growth: Accor has already seen growth in RevPAR and RGI in hotels that have already been onboarded.
- Tailored revenue solutions: The partnership includes a suite of revenue solutions designed to meet the unique needs of Accor and its global hotel portfolio, maximizing expertise, economy of scale and financial returns.
- Solutions and support for the future: As an industry-leading RMS technology provider, IDeaS is well-positioned for the future, with the demonstrated scalability and joint innovation capabilities needed to collaborate with Accor to shape the future of the hospitality market.
"We are driven to provide our owners and managers with the best possible solutions to achieve revenue expansion and optimal topline performance," Karelle Lamouche, chief commercial officer, Accor, Premium, Midscale & Economy brands, said in a statement. "As the hospitality industry evolves in response to dynamic market demands, deploying a robust and adapted hotel revenue management system secures our sustainable commercial growth, with demonstrable RevPar and RGI growth. The developed solution with IDeaS serves our unique, extensive and diverse brand portfolio and global footprint."