Agilysys debuts new guest loyalty, promotions module

Agilysys Engage – Loyalty & Promotions supports point earning and redemption at every guest interaction and provides a guest portal for self-service account management. Photo credit: iStock / Getty Images Plus / Antonio_Diaz (hotel lobby)

Hospitality software company Agilysys has launched a new Loyalty & Promotions module as part of Agilysys Engage, its integrated set of guest-engagement products. Agilysys Engage – Loyalty & Promotions helps operators that don’t have their own loyalty solution to increase guest wallet-share through repeat visits while leveraging guest preferences for targeted promotions and offers. Engage Loyalty supports point earning and redemption at every guest interaction and provides a guest portal for self-service account management.
The module’s program design and interfaces works with API integration to other Agilysys and third-party solutions. 

The module supports:

  • Multiple guest types: Control loyalty programs by defining guest loyalty types. Manage programs for individuals, families, groups, corporate accounts or all of these by defining the program parameters for each.
  • Program tiers to recognize frequent patrons: Configurable program tiers encourage return visits and reward frequent or high-spending patrons. Create flexible term limits for loyalty tiers that can reset on a regular basis and provide for specialty visits to earn additional status.
  • Targeted guest promotions: Leverage guest data collected at all points of guest interaction across the enterprise to craft targeted promotions for loyalty members. From buy-one-get-one to conditional discounts and seasonal multipliers, marketing teams get a range of options to optimize customer segmentation and marketing spend. 
  • Flexible accrual and redemption options: Support card-less loyalty using features like QR codes, apart from supporting traditional radio frequency ID/magnetic stripe cards. Guests get flexible point accrual and redemption options such as by tier level, outlet type, in multiple bucket types and with unique expiration rules.
  • Automated manual coupon programs: Save paper and printing costs by automating paper-based programs while providing more personalized and agile offerings.
  • Self-service guest loyalty portal: Allow guests to manage their own point redemption and accrual preferences from anywhere with a browser-based portal.

“Agilysys Engage – Loyalty & Promotions, with its robust integration to Agilysys Hospitality solutions, allows hospitality operations to capture a greater share of guest wallet-share and build an emotional connection with their guests through targeted personalized promotions and by leveraging guest preferences across the entire hospitality ecosystem,” according to Prakash Bhat, VP and managing director (India Development Center) at Agilysys.