Aimbridge Hospitality has expanded its partnership with Knowland to provide access to meetings and events data for sales teams at the property level.
“Access to data and technology tools empowers our hotel sales teams to generate topline revenue that will maximize profit through group sales, creating value for our hotel owners," said Jamie Grittman, SVP of sales, strategy and innovation at Aimbridge Hospitality, in a statement. "We’re committed to investing in these powerhouse data tools such as what Knowland provides.”
Knowland is working with management companies to help increase group revenue, improve sales team productivity and better understand market opportunities across their portfolio. Above-property reporting helps to provide increased visibility to better manage property-level activity while gaining insight into local market recovery, according to Knowland. Data-driven insights such as accounts booking in their market, industry segments with the highest growth and insights on competitors help reveal new target industries and accounts.
Aimbridge expects that developing a leadership workflow at the management level will help its sales team gain insights into not only usage data but also the ability to strategically review market activity, align on strategy and determine the right prospects for each property. Monitoring usage and activities will help sales leaders hold sales teams accountable as group business continues to return while revealing market trends that inform investment decisions at the corporate level.