App for visually impaired debuts at Chicago-area DoubleTree by Hilton

Loud Steps capitalizes on Apple’s indoor positioning technology through the Apple CoreLocation API.(Boni Global)

Real estate operator Waterton and Boni Global have teamed up for the first U.S. commercial implementation of Loud Steps, a Wi-Fi-based indoor navigation iPhone mapping tool for the blind and visually impaired. The mobile app is making its debut at the DoubleTree by Hilton Hotel Chicago, North Shore Conference Center in Skokie, Ill., a Waterton-owned property.
Developed by Boni Global, Loud Steps provides audio prompts to the blind and visually impaired to help them navigate a building’s interior. Using a cutting-edge Wi-Fi-based location technology solution, the new app’s arrival marks the first hotel installation of its kind in the world.
“We believe this innovative accessibility technology will set a new standard and become a real step forward for the hospitality industry,” said Eric Potter, director of applied innovation at Chicago-based Waterton, in a statement. “It’s an elegantly simple solution for providing ‘barrier-free’ directions to not only a guest’s room, but also the front desk, bathrooms, food options and exits in case of an emergency. Loud Steps is a shining result of our investment in developing ideas.”
Loud Steps capitalizes on Apple’s indoor positioning technology through the Apple CoreLocation API. Currently available on iOS devices, Loud Steps can also be useful to hearing impaired and sighted users due to its simple, high-contrast visual interface.
DoubleTree by Hilton Hotel Chicago – North Shore Conference Center is only the second global commercial installation site for the new Wi-Fi version of Loud Steps, following Turkey’s ICF Antalya Airport in August 2017. The Loud Steps app locates the user in the building and provides step-by-step directions using the hotel’s floor plans (including its main floor, conference center and all corridors leading to guest rooms, which have been digitized) and Wi-Fi signals from the existing wireless infrastructure, providing a cheaper alternative to beacon-based systems, which require a separate physical installation.

“With an estimated 10 million Americans blind or visually impaired, we sense a tremendous opportunity to expand this cost-effective service to the dozens of hotels and apartment buildings we manage nationwide,” Potter said. “Whereas the Americans With Disabilities Act only requires braille signs in public spaces, with Loud Steps we can help our guests feel even more independent by offering a much higher level of accessibility.”


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