Astoria Hotel experiences 600-percent growth in online business

Astoria Hotel, a heritage property in Dubai, has seen exponential growth in online business with eRevMax. In online sales, the hotel has experienced 600 percent growth in online business in the last three years with RateTiger channel management and rate intelligence solutions.

Astoria Hotel is a three-star property with more than 100 rooms. RateTiger’s real-time connectivity with more than 300 online sales channels have helped the property to connect to the better-producing online travel agencies, resulting in an increase in online business share from 5 percent to 38 percent over a three-year period.

“Rate parity and accurate inventory management is must to maintain your property at par with your competitors, specially clusters like Bur Dubai which are very price sensitive,” Alankar Borkar, manager of sales and reservation, Astoria Hotel, Dubai. “Being a heritage property in Dubai was a tough transition period for us to market our self on dynamic platforms—we can say eRevMax—RateTiger is our most important partner in this transition. We have stretched our online market to 38 percent in the last three years.”

The Middle East is the fastest-growing region for travel with the United Arab Emirates being the dominant market. With more than 15 million overnight visitors, Dubai has seen double digit growth in the midmarket travel segment. RateTiger solutions have enable Astoria Hotel to maintain real-time rate and availability in OTAs based on sound business intelligence.