Best Western advances group business with new RFP tool

BW PREMIER Miami International Airport (Best Western advances group business with new RFP tool)

Best Western Hotels and Resorts, in partnership with HotelPlanner, launches its BWGroups RFP Tool, a platform designed to advance the group booking process for Best Western hotels and its customers.

Best Western has partnered with HotelPlanner, a leader in global group hotel sales, to enhance the way meeting planners search and book group accommodations. As a result of the partnership, Best Western launched the BWGroups RFP tool to meet the needs of today’s travelers.

The company said the benefits of this new and advanced solution are two-fold: meeting planners have a user-friendly, simplified interface to better connect with Best Western and book group business; and Best Western hotels operate off of a system built with innovative technology to better manage and respond to group business leads.
“Best Western is thrilled to activate our new BWGroups RFP Tool,” said Dorothy Dowling, SVP and CMO for Best Western Hotels and Resorts. “Group business continues to be a segment that we perform exceptionally well in, and our new platform will enable our hotels to capitalize on these additional revenue opportunities and enhance our customers’ experience.”

The BWGroups RFP tool is built with state-of-the-art technology, providing enhanced capabilities and intuitive design to make sourcing groups, following up with clients and booking business faster and easier. With features such as online RFP management, email notifications, optional auto-response, and reporting and analytics features, this tool simplifies processes and helps hotel gain more group business.

The BWGroups RFP Tool has been rolled out to all Best Western branded hotels in North America. And with the platform’s early success, the company has announced it will be launching the BWGroups RFP Tool on a global scale to its 4,200 hotels in more than 100 countries and territories worldwide.