Best Western property eliminates paper payment authorizations with Sertifi

The Best Western Plus Gateway Inn & Suites now captures payment details for third-party authorization forms and group reservations digitally. Photo credit: Best Western

Best Western Plus Gateway Inn & Suites in Aurora, Colo. recently installed Sertifi’s eAuthorize. Sertifi enables Best Western to eliminate on-site storage of signed forms, minimizing risk and liability. Sertifi has reduced payment data exposure from the entire front-desk team to only the general manager, who securely retrieves payment data for entry into the hotel's property-management system.
 
With Sertifi eAuthorize, guests receive an email that’s branded toward the property requesting payment authorization. Guests can complete anywhere, anytime, from any internet-enabled device. They’re guided to all required fields on the form, ensuring vital data is submitted.
 
The guest check-in is smooth these days, regardless if they have the credit card used to book the room. On the spot, front-desk employees can send the cardholder an authorization via Sertifi and it can be executed within minutes.

Best Western now captures payment details for third-party authorization forms and group reservations digitally. The automated process has shortened the time it takes to collect and verify cards from an average of four days to under three hours. The address verification service is used to verify credit card data, such as the ZIP code or billing street, against the cardholder’s billing information.
 
“All our forms include an eSignature from the cardholder, deterring people from engaging in fraudulent activity and disputing credit-card changes and helping reduce expensive chargebacks,” Best Western GM Kyle Murray said in a statement.

Previously, employees spent on average an hour sending out forms for completion, following up via phone and email, and securely storing signed copies under lock and key. However, everything is accomplished digitally today including automatic reminders prompting guests to complete the form.

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Hotel Optimization Part 3 | January 27, 2021

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event on January 27 from 10am – 1:05pm ET for expert panels focused on getting you back to profitability.