Best Western selects BirchStreet for procure-to-order platform

What do you do when you are succeeding? If you are Best Western, you change your website, launch a new franchise model and overhaul your loyalty program.

Best Western Hotels and Resorts selects BirchStreet Systems's procure-to-order platform to modernize the procurement process at Best Western's 2,100 hotels in North America. The BirchStreet technology platform will enable hotel owners to access an online Best Western marketplace to easily shop for Best Western's approved and branded suppliers, compare prices, establish order guides, and process requests on one system.

“We continue to look for new ways to enhance support for our members, and I'm confident this platform's simplified and streamlined approach will be of great value.” said Ron Pohl, SVP of brand management for Best Western Hotels and Resorts. 

Pohl announced the BirchStreet technology partnership before thousands of Best Western hotel owners at the brand's recent North American Convention and Global Conference. In his remarks, Pohl pointed out that BirchStreet's integrated cloud-based Procure-to-Order platform will allow Best Western to quickly onboard all of its member hotels into a single marketplace that is flexible and easy-to-use for purchasing the things Best Western owners need to run their hotels. 

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Users will be able to find the lowest contracted pricing, eliminate manual errors and access transactional reporting for business intelligence to drive savings, reduce time spent on all purchasing activities and optimize early payment discounts. The platform is scheduled to launch spring 2017. 

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