This week, Cendyn and Pegasus closed their merger agreement, bringing the two companies together as one company. The merger is meant to provide hoteliers with a platform that will maximize the direct-booking channel.
The two companies merged under the Cendyn brand, with Tim Sullivan continuing to lead Cendyn as CEO and president of the combined company. Cendyn also appointed Gautam Lulla as chief innovation officer and Joanna Genser as chief enterprise officer.
Cendyn’s customer data platform, Starling, and Pegasus’ central reservations system will create a system of record for guest profiles and rates, according to Cendyn leaders. Leveraging the alignment of these key data points will help hoteliers personalize and optimize the guest experience, drive direct bookings, enhance brand loyalty and boost profitability.
“The completion of this merger is an exciting moment for Cendyn, and we believe, for the industry. As the hospitality industry recovers from the effects of the pandemic, the combination of Cendyn and Pegasus will help hoteliers achieve their critical digital transformation and automation objectives to keep up with ever-evolving consumer expectations and contain costs,” Sullivan said in a statement.