Cendyn has starting integrating its digital advertising management platform with Google Performance Max for Travel Goals. This integration aims to reshape how hoteliers connect with their audiences and drive conversions across their digital channels.
The integration can lead to a substantial upsurge in direct bookings and revenue, according to the company. By leveraging Performance Max for Travel Goals, hotels can use Google’s machine learning and artificial intelligence to optimize visibility and engage with a highly qualified audience, ultimately leading to significantly improved conversion rates.
“Google Performance Max for Travel Goals, integrated seamlessly with our digital ads management platform, is incredibly exciting for our customers. It puts the tools in their hands so they can reach more guests, drive more conversions, and manage their ads seamlessly on one platform,” Cendyn President Michael Bennett said in a statement.
“This is the first of many initiatives that will set new standards in reach, performance, and guest engagement for our customers across the globe, and we’re incredibly excited to offer it so soon after joining Cendyn,” Quentin Lederer, VP eCommerce at Cendyn, added.