Cendyn has launched the new Cendyn Hospitality Cloud, including the release of the platform’s first applications, a website content management system powered by Cendyn’s customer data platform, Starling.
The Cendyn Hospitality Cloud is an integrated, cloud-based platform that supports revenue, eCommerce, distribution, marketing and sales teams. The platform offers a unified view of every guest and a system of record for rates and reservations.
Cendyn also is releasing the platform’s first applications: website CMS and Starling CDP. Powered by the CDP, Cendyn’s CMS helps hoteliers drive more direct bookings by serving personalized content, offers and imagery to their website visitors by leveraging their first-party data. The integration between the CMS and CDP leverages cleansed and "de-duped" data from the master guest profile to recognize returning visitors and deliver targeted personalization.
“Powered by Starling CDP, our eCommerce offering now brings a new level of personalization and merchandising to the hotel shopping experience," Cendyn CEO and President Tim Sullivan said in a statement. "Our enhanced CMS enables hotels to target specific content, visuals and offers to website visitors based on their preferences and behavior, positioning our customers to drive guest engagement, loyalty, and profitable revenue growth via their direct booking channel."