Choice taps Zoox Media to analyze guest preferences

Choice Hotels launches Book on Google
Using the Zoox Media dashboard, Choice Hotels personnel can access reports that demonstrate the effectiveness of matching offerings with guests. Photo credit: Choice Hotels International

Tech provider Zoox Smart Data has deployed its Zoox Media solution across 4,141 Choice-branded hotels along with the Zoox Smart Data platform at 197 properties. 

Zoox Media integrates with the hotel's guest Wi-Fi landing page, providing a direct communications channel to guests that enhances awareness of available hotel services or promotions. By also integrating Zoox Smart Data with the existing network infrastructure managed by its partner, Safety Net Access, the 197 Choice Hotels locations can now further analyze guest preferences to match available offerings with experience expectations.
 
With Zoox Media, Choice Hotels is looking to offer each guest a seamless log-in experience into each property's Wi-Fi while also providing them with details on preferred offerings. The Zoox Media solution includes the opportunity to communicate directly with guests using image, video and GIF-based messaging. Using the Zoox Media dashboard, Choice Hotels personnel can access reports that demonstrate the effectiveness of matching offerings with guests by providing insight into metrics such as the number of clicks on a particular offering. Combined with the ability to determine when and where a guest interacts with hotel messaging using location targeting, Choice Hotels can identify what offerings resonate best with a particular guest during a specific moment in time.
 
"Choice measures its success by making sure that each guest finds the ideal hotel experience that they are looking for. Zoox Smart Data and its solutions help us achieve this goal by providing the tools needed to deliver an enjoyable and custom-tailored online experience," said Russell Anderson, director of technology programs and accounts at Choice Hotels International. "By designing our Wi-Fi service landing pages that host 4 million guests a month and which are managed by Zoox Media, we can better pair available hotel services and promotions to guest interests, leading to increased loyalty and satisfaction."
 
With the deployment of Zoox Smart Data at 197 of its locations, Choice Hotels is also able to leverage a wealth of demographic and psychographic data that offers insight into the latest guest preferences. For guests that authorize Zoox to save their information in the solution, Zoox Smart Data offers the hotel instant access to guest profiles that are updated in real time whenever a personal device connects to one of the property's existing Wi-Fi networks or when a guest signs into any of the thousands of Zoox-enabled hotspots located around the world. These analytics can help pair hotel offerings to individual preferences, including marital status, income and education level, hobby interests, memberships and more.

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