The Circa Resort & Casino has deployed Amazon’s Alexa Smart Properties supported technology in all of its rooms and suites at the adults-only casino-resort in downtown Las Vegas. Now equipped with ASP-supported devices and solutions, including guest service applications built in collaboration with Hotel Genie, the Circa is providing a new way for guests to access services and amenities during their stay.
Specifically, ASP is meant to deepen guest engagement through experiences enabled by Alexa's voice-activated artificial intelligence. When using an Echo device within their hotel room or suite, guests can get property information like check-out time, set wake-up calls, make reservations, request housekeeping needs, order food and make outbound phone calls.
Additionally, Circa and Amazon worked with Hotel Genie to build and implement Private Branch Exchange support, letting Circa link ASP-supported devices with their existing phone systems for routing Alexa calls and supporting caller ID when guests and hotel staff conduct calls.
“We are proud to collaborate with industry leaders like Amazon and Hotel Genie to deploy technology that betters experiences for our guests and staff at Circa Resort & Casino,” Circa co-CEO and founder Greg Stevens said in a statement. “We worked with Amazon and Hotel Genie to build and scale technology that not only makes guests’ stays smooth and fun with creative offerings, but also facilitates excellent communication with our staff for an array of needs during their visit.”
“Hotels know their guests, and Amazon provides new capabilities to help make the experiences they deliver more effortless and enjoyable. By adapting these tools to their specific brand needs, properties have a whole new way to differentiate themselves,” said Bram Duchovnay, director of Alexa Smart Properties. “We’re excited about the deployment at Circa because they’re as obsessed about their customers as we are ours, and we know the unique Alexa experiences they’re building and deploying at scale will surprise and delight their guests.”
Guest Capabilities
Hotel guests are greeted with personal and high-tech touches from the moment they walk on property. Specifically in guestrooms, the following capabilities are available through ASP-supported devices and solutions:
- Pull up a list of menu items available to order from Circa’s 24/7 deli, Saginaw’s Delicatessen.
- Place housekeeping requests like ordering additional pillows, fresh towels, bath and beauty products and clean bed sheets with a voice command
- Request concierge assistance with amenities and order other items such as flower arrangements and bouquets and champagne
- Play music throughout the room or suite
- Make calls to the front desk, VIP lounge, concierge, bell desk, valet, Club One Players Club and housekeeping using voice commands or by touch
- Make reservations via the resort’s reservation desk for Circa’s restaurants
- Set wake-up calls
- Access hotel, restaurant and amenity information like operating hours, costs and more
- Make phone calls with caller ID visible through PBX support
- Use voice commands or the touch screen on the multimodal device to control the Smart Room with features including turning the lights on or off
The Echo devices are meant to support operations in departments like housekeeping and maintenance as requests are sent immediately to staff. Comprehensive reporting also provides insight on performance metrics, common requests, feature use and response times.