Dual-branded Aloft and Element Dallas Love Field to open with FlyteBoards  

Element Dallas Love Field

The new Aloft and Element Dallas Love Field hotels will provide guests with FlyteBoard digital signage airline departure schedule displays from Flyte Systems when they open in January. The dual-branded properties are minutes from Dallas Love Field and will have a combined total of 224 rooms. The FlyteBoard digital signage displays will show airline departures with real-time updates, gate numbers and additional information in each hotel’s lobby.
 
“It makes sense for an airport property to provide amenities that make the guests’ journey easier,” said Randall Elmore, GM of the Aloft and Element Dallas Love Field properties. “We understand travel today is more complex than ever. FlyteBoard looks exactly like airport digital signage flight information screens. Guests see a familiar format that is easy to understand. They can trust the real-time information and keep on track with their travel schedule.”

The new dual-branded Aloft and Element concept is the first of its kind in Texas. Each property will feature its own themed format, outlets and amenities.
 
“The Dallas Love Field Aloft and Element properties will be the first in Texas to offer Starwoods’ new automated Botlr,” Elmore said.

Botlr is an autonomous guest delivery ‘robot butler’ that guests can call to have amenities delivered to their rooms. The properties will also offer amenities that include free airport shuttle service, fitness center, and bicycle rental. The Aloft and Element hotels have 7,200 feet of meeting space, a pool, and Aloft’s W XYZ bar.  
 
Flyte Systems provides real-time flight information displays and tailored digital signage solutions. Many hotels and resorts also use Flyte Systems’ applications to increase revenue with innovative marketing approaches for distressed travelers.

Virtual Event

HOTEL OPTIMIZATION PART 2 | Now Available On-Demand

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


 

Suggested Articles

With demand for contactless experiences on the rise and new programs coming online, property-management systems are evolving.

During the “Best Practices in Cleaning” panel, insiders shared how hoteliers can keep guests and employees safe.

Keynote speaker John Picard offers the hospitality and technology industries a new way forward out of the chaos.