EMV chip card usage increases in the U.S.

CardFlight

Fifty-six percent of cards in use in February contained EMV chips, up from 46 percent in October, according to CardFlight in its EMV Migration Tracker report. The report shares insights on EMV chip card use among card holders and merchants in the United States since the Oct. 1, 2015, liability shift.

American Express leads the way in EMV chip card usage, with more than 88 percent of its cards containing EMV chips. California, Florida and Arizona lead the way in EMV issuance, with more than 60 percent of cards in use in those states containing EMV chips.

Some industry verticals see at least 75 percent of cards presented containing EMV chips, putting those merchants at highest risk for EMV-related chargebacks if they have not upgraded.

Virtual Event

HOTEL OPTIMIZATION PART 2 | SEPTEMBER 10 & 24, 2020

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


While EMV chip card technology has been implemented in Europe and other parts of the world for more than a decade, the rollout of EMV in the U.S accelerated more recently, with a liability shift introduced in October 2015. Since October, merchants who have not upgraded to accept EMV chip card transactions can become liable for counterfeit card fraud losses that occur at their stores with chip-enabled cards.

“Migrating to EMV chip card technology gives us a more secure system that will significantly reduce fraudulent charges on card present purchases,” said Derek Webster, CEO and founder of CardFlight.

Suggested Articles

The hospitality procurement services provider has been making sure hotels have everything they need to maintain guest and employee safety.  

Champions For Better Business assists hotels with the logistics of removing furniture, fixtures and equipment as part of a renovation or conversion.

After launching in North Carolina, the brand will expand into Virginia, Tennessee, South Carolina and Texas.