Firmdale Hotels partners with Duetto for revenue strategy

The Whitby Hotel in New York and other Firmdale Hotels properties are updating their revenue-strategy platform. Photo credit: Firmdale Hotels

Boutique hotel group Firmdale Hotels has partnered with Duetto to drive revenue and growth across its exclusive Kit Kemp-designed portfolio of 10 properties in London and New York, including the Ham Yard Hotel in London and The Whitby Hotel in New York. Firmdale is employing Duetto’s open-pricing application, GameChanger, and its product for intelligent reporting, ScoreBoard, across all Firmdale Hotels, totaling 666 rooms.

Duetto’s revenue-strategy platform brings together core technologies and data to make them accessible through multi-tenant cloud architecture. The platform powers a suite of applications and serves as a foundation for hotel companies to execute the holistic revenue strategy. By unifying teams around a common source of dynamic data and a companywide mission focused on profitability, an organization can become more efficient, drive more direct engagement with customers and capture more revenue.

Using the GameChanger application, the luxury hotel group aims to bring more flexibility to its pricing structure, enabling it to yield room categories independently by property and stay date, room type, booking channel and customer segment.

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Using the ScoreBoard reporting application, Firmdale Hotels will be able to streamline operations by eliminating the time-consuming process of data consolidation while achieving greater visibility into future demand and price elasticity.

“Our partnership with Duetto will help us future proof our business with scalable multitenant cloud technology and speed up innovation,” Phil Ford, group revenue manager for Firmdale Hotels, said in a statement. “Using the GameChanger and ScoreBoard applications we will gain visibility into all transactional data in order to identify and maximize on revenue opportunities.”