The Embassy Suites by Hilton Orlando Lake Buena Vista South, owned by Sierra Lodgings, has partnered with Viewbix to enhance its video marketing strategies and drive results with interactive features and actionable insights. This collaboration enables the hotel to use the latest tech innovations to move customers through the sales funnel faster, make reservations and book corporate meetings and events.
“Our partnership with Viewbix provides us with an innovative video marketing platform to more effectively connect with consumers and convert them to customers,” Warren Bingham, director of sales and marketing at the Embassy Suites, said in a statement. “Viewbix’s engagement and measurement capabilities are the perfect solution to bolster our video content to better engage with viewers about our first-class services and amenities.”
The Viewbix Studio provides an understanding of campaign messages and scenes that resonate most with viewers. Several months into the program, the hotel is seeing a video click-through rate of 32 percent onsite, representing a 75 percent increase from before the partnership with Viewbix. The Viewbix Studio also influenced the hotel’s video strategy. With 75 percent consuming the hotel’s video content on mobile, Viewbix incorporated click-to-call functionality into strategically placed calls-to-action within the videos, enabling viewers to call for more information and make bookings with just one touch.
Viewbix’s partnership with the Embassy Suites began with an analysis of its video marketing program. Viewbix implemented calls-to-action within their videos that correlated with when consumers are most likely to make reservations, book meetings and events. The program, which is focused on increasing engagement and conversion through video, will expand to social media posts and travel and hospitality industry websites that drive traffic to the Embassy Suites by Hilton Orlando Lake Buena Vista South events website.