Form Hotel in Dubai launches mobile ordering, payment

Mi-Room launches as cloud-based mobile ordering application for hotel services
Mi-Room allows guests to order and pay for roomservice, experiences and amenities via their own mobile device. Photo credit: Wi-Q Technologies

Wi-Q Technologies is implementing Mi-Room, a web-based mobile ordering and payment solution for the Dubai-based Form Hotel’s guest services. The technology will allow guests within the hotel to order and pay for room service, experiences and amenities via their own mobile device, without downloading an app. 

Form Hotel Dubai's facilities will include a lifestyle restaurant, a rooftop infinity pool, a rooftop gym, a design boutique, and a boardroom. The hotel is in direct proximity to downtown Dubai, the Dubai International Financial Centre, the Dubai World Trade Centre, the Dubai Design District and Dubai International Airport, one of the world's busiest airports.

“We announced our intention to bring a technology-driven design hotel concept to the UAE precisely one year ago,” Smartotels Founder Tarek Daouk said in a statement. “Today, we’re delighted to be able to confirm that we will be delivering this landmark project to guests both on time and under budget. We believe Dubai’s maturing hotel market is now prepared to welcome a creative hotel offering like ours, and that it is the ideal time to deliver Form, a novel and design-focused boutique hotel aimed at forward-thinking travelers.”

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Wi-Q Technologies’ platform enables customer-centric features including choice of language, allergy and dietary requirements and multiple payment options as well as instant return on investment to venues via upselling, loyalty and data-driven marketing tools. 

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