Fourth expands HR offerings

Fourth now offers full-service payroll, benefits and human resource outsourcing services. Photo credit: Fourth

Fourth launches its full-service HR, benefits and payroll services in the U.S. market. In addition to its hospitality operations platform with sales forecasting, scheduling, purchase-to-pay and inventory capabilities, Fourth now offers full-service payroll, benefits and human-resource-outsourcing services, following its recent acquisition of Choice HR. Fourth enables operators to simplify their processes, optimize profits and improve employee engagement while managing complex HR and payroll compliance.

Traditionally, operators have relied heavily on multiple technology platforms, or worse, paper and spreadsheets, to manage HR tasks, resulting in unmanageable amounts of siloed data. Fourth’s hospitality operations platform breaks open these data siloes, providing complete visibility across the entire business in real time.

“As former hospitality professionals ourselves, we understand first-hand the challenges that today’s operators face, including labor and evolving compliance issues,” Fourth COO Simon Bocca said in a statement. “Now that the integration of Choice HR is complete, we are enabling operators to streamline HR processes and more effectively manage their workforce. Because our technology is so deeply rooted in the industry, it genuinely transforms the way our customers can operate, eliminating time-consuming manual processes and freeing them to spend time where it matters—with their team and their customers.”

Virtual Event

HOTEL OPTIMIZATION PART 2 | Now Available On-Demand

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


Fourth continues to expand its footprint in the U.S., currently recruiting an additional 25 employees to its 70-person team in New York and Florida.

Suggested Articles

New research suggests 64 percent of hospitality professionals believe the risk of a data breach increases when employees work off site.

Three hotels that previously were branded under the Cotelier Hotels brand will be converted to the Life House brand. 

After two weeks of occupancy surpassing the halfway point, the numbers dropped for the week of Oct. 18–24.