Greek hospitality firm chooses IDeaS for revenue management

Thessaloniki, Greece-based Anatolia Hospitality has selected IDeaS G3 Revenue Management System to manage, control and maximize its data. Anatolia will implement IDeaS initially at its two city hotels with the highest bookings, Anatolia Hotel and Onoma Hotel in Thessaloniki. 

The Chrysochoidis family, owner of Anatolia Hospitality, selected IDeaS G3 RMS for its continuous pricing, accessibility and automation. In order to make targeted decisions and have the functionality of increasing revenue based on key insights, the group will look to IDeaS when connecting to its existing technology, including protel’s property-management system and primalRES’ channel manager. The data-driven, precise forecasts will empower the management team with the insights it needs to navigate the future, particularly in light of current travel restrictions and market uncertainty.

“We attended eCornell online revenue management courses and found them to be an eye opener,” said Michael Chrysochoidis, CEO and founder, Anatolia Hospitality. “We realized using our own perspective and experience is good up to a point, but if you plan to manage properly, you need a system to help you make informed decisions, keep track of historical data and obtain the best ADR. We knew we would need a system to help us, and IDeaS showed they could deliver all the tools we needed to help us offer the right price while optimising revenue.”

“Even through volatile business periods, hotels are still able to benefit from solid analytics to understand where demand is going to come from and plan for the future to capture every opportunity available to improve revenues,” said Cheryl Hawksworth, managing director, Europe Middle East and Africa for IDeaS. “We are extremely proud to be represented in the Greek hospitality market by Anatolia Hotels and look forward to being back in this beautiful country soon.”