Group Germain Hotels doubles guest interaction, cuts response rates

Local Measure's platform enables Group Germain Hotels to merge local content, social media and mobile technology.

Local Measure has helped Group Germain Hotels, one of Canada's premier luxury hotel groups, double its guest interaction during their stays on property and cut response times by more than 80 percent in less than six months, through the company's proprietary social intelligence platform.

For Group Germain Hotels, the impact has been significant as the company builds its capacity for delivering best-in-class experiences by focusing on each guest's personal preferences and delivering service.

“We are delighted to partner with Local Measure, whose platform enables us to merge local content, social media and mobile technology to reach our guests as they have never been reached before – directly and during their stay, allowing teams to provide even more personalized service and engaging with them in person as well as online,” Clarah Germain, who heads social media and content, said in a statement.

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“As a result of our collaboration, we have been able to cut guest service response time dramatically, further increase our level of guest interaction, and provide an even more uniquely personalized level of service – all thanks to our online program. Local Measure provides a tool that aligns perfectly with our mission of exceeding our guests' expectations.”