GuestCentric, Duetto partner for bookings personalization

With PlayMaker, properties connect browsing behavior, demographic information, past stay history and third-party data to make instant, intuitive decisions.

Duetto and GuestCentric have partnered to bring a new level of personalization to the hotel and casino industries that will increase conversion and direct bookings. The partnership will enable hotel companies using Duetto’s recently launched personalization application, PlayMaker, and GuestCentric’s global booking engine, the breakthrough ability to customize merchandising content and pricing in real time based on consumers’ previous booking history and shopping behavior.

GuestCentric, a cloud-based platform that lets hotels manage their website design, online bookings, social media and channel management, is the first booking solution to integrate with Duetto’s newest cloud application.

With PlayMaker, properties connect browsing behavior, demographic information, past stay history and third-party data to make instant, intuitive decisions that serve up the most enticing room types, packages and other offers. Duetto’s revenue strategy platform delivers those “plays” to GuestCentric’s booking engine, allowing the hotel to offer personalized experiences that increase conversion. With visibly faster response time and relevant offers, guests will be able to book without frustration—ending their buying journey with a confirmed reservation.

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“Hotels and casinos will be able to increase their booking conversion and revenue by customizing the prices, merchandising and content that potential guests—including and especially the most profitable customers in their loyalty programs—see on properties’ direct channels,” said Marco Benvenuti, Duetto co-founder and chief marketing and strategy officer.

Las Vegas-based Affinity Gaming, which operates 11 casino-hotels in four states, is the first joint customer of Duetto and GuestCentric to deploy PlayMaker. Chief Marketing Officer Vincent Lentini said the application’s key functionalities, such as customizing the room types that appear in the sort order when consumers are searching dates on the properties’ websites, would support Affinity’s evolving revenue strategies.

“We have more data on our guests than ever, and even though we know which room types or loyalty rates appeal to whom, it’s not easy to manually provide that level of personalization during the booking process or test which offerings convert better than others,” Lentini said. “Now that our digital-marketing and revenue strategy partners collectively support a solution like PlayMaker, we’re looking forward to getting the most out of our direct channels far more efficiently.”

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