Guestline launches voucher, gifting platform

Guestline launches GuestVoucher, its new integrated voucher and gifting platform. Hoteliers will now be able to sell personalized monetary and experience vouchers to guests who will then have the choice to redeem against particular hotel services or use as an alternative to cash payments.  

Hoteliers can choose either monetary vouchers that have a simple cash redemption value or experience vouchers, which can promote and encourage sales of particular packages, amenities or services available throughout their property.  

GuestVoucher has been developed to enable operators to generate additional revenue and upsell opportunities by offering both existing and potential new guests the option to enhance their stay with additional experiences. When purchased as a gift, operators can attract new guests to their property and services who might not otherwise have considered booking. This brings the opportunity to build guest loyalty in line with positive guest experiences, drive guest and customer acquisition and extend upsell and revenue opportunities from those guests redeeming their vouchers who might then consider a room upgrade, extending their stay or booking additional services beyond their voucher.   

GuestVoucher offers hoteliers complete autonomy over their voucher design and functionality. They can opt to design in line with their own hotel branding to ensure consistency across marketing and communications, in addition to setting expiry dates and any other required limitations around sales and redemptions. Multi-site groups can also control the locations at which vouchers can be redeemed in line with wider sales, marketing, revenue and distribution strategies.