Hilton and Amadeus have extended their partnership agreement to provide Hilton access to Amadeus’ comprehensive hospitality industry data, including historical and 12 months of forward-looking market insights to power revenue management strategies.
Additionally, Amadeus will continue to be the exclusive provider of forward-looking booking data into Hilton’s GRO revenue-management system, giving Hilton’s corporate and property level decision-makers unique insights into market and business performance to enable strategic decision making. With Hilton’s full-service portfolio benefiting from continued comprehensive data access available through direct solution subscription as well as integration to GRO, this expanded partnership will make available a custom offer for Hilton’s focused service portfolio with access to Demand360+ insights directly through Hilton’s GRO system.
“At Hilton, we’re passionate about equipping our properties with the tools and insights they need to innovate and optimize their business strategies and deliver exceptional guest experiences," Jon Wardman, VP commercial capabilities, Hilton, said in a statement. "Amadeus’ Business Intelligence solutions give valuable insights into forward-looking booking data, which will be used to guide revenue management strategies."