HotelIQ has launched Decision Cloud, an analytics and business intelligence solution with decision intelligence architecture. HotelIQ’s Decision Cloud is designed to help hoteliers make better, faster business decisions, even across siloed operational departments. As a result, the company expects hoteliers to increase revenue from $1 per room, per month, with unlimited users. By allowing unlimited users at no extra cost, sales, marketing and revenue managers now have access to consistent property data with dashboards and comprehensive reports.
HotelIQ’s Decision Intelligence helps hoteliers understand and use data to make better, more informed decisions and then collaborate interdepartmentally to execute actions. Decision Intelligence results from a combination of four key pillars within Decision Cloud’s architecture: data management, analytics (traditional BI functionality), planning (predictive modeling to develop more accurate forecasts) and collaboration (enabling seamless collaboration within the solution).
Decision Cloud gives hotels access to data about their property, including performance metrics (i.e., occupancy, ADR, RevPAR, TRevPAR, etc.), pickup and pace, market segments, booking channels and geographic feeder markets in an app-based dashboard. Decision Cloud helps hoteliers better understand their property’s key performance metrics, manage forecasting and budgeting more effectively and identify opportunities to increase bookings and revenue. Decision Cloud also offers in-depth reporting functionality, with customizable reports in multiple formats, which can provide insights to a rate code level of granularity.
“By learning to read and respond to the data behind a property’s performance, heads of sales and revenue management can create more accurate forecasts, set achievable goals and optimize the processes that slow down effective decision-making,” Apo Demirtas, CEO of Intelligent Hospitality, HotelIQ’s parent company, said in a statement. “As such, Decision Cloud is an operational imperative for hoteliers who are looking for an affordable, effective way to get a 360-degree view of their business, while empowering all operational departments to make better, data-based decisions that will boost bookings and revenue.”