Hutton Hotel implements IDeaS G3 RMS

The 250-room, boutique Hutton Hotel just off of Nashville’s Music Row has implemented IDeaS G3 revenue-management system. The team at Hutton Hotel also enlisted IDeaS Consulting services to challenge its revenue management decision-making process, streamline its processes and enhance results.

“The IDeaS system is much more in line with the way I think about revenue management,” said  Emily Humphrey, regional director of revenue management, Sage Hospitality Group. “I like the way it handles hurdle prices. You can see what the LRV is and know what’s getting hurdled out. Also, being able to dynamically price rooms by room type and maximize revenue that way is a big deal for us.” 

With a variety of rooms and suites, the Hutton Hotel expects benefit from IDeaS’ room-type pricing features, allowing for greater flexibility and room-by-room revenue optimization. IDeaS G3 RMS automatically delivers data-driven pricing decisions so Hutton Hotel’s revenue decision-makers can spend more time on forward-looking competitive strategies and post-pandemic recovery.

“The entire process of working with IDeaS has gone very smoothly,” Hutton Hotel GM Dale McCarty said. “It’s been as well-done a technology transition as I’ve ever experienced. Our training and onboarding was handled extremely well. Everyone at IDeaS has been highly professional and has made it easy to understand the system and transition at our own pace.”