Hyatt partners with Sertifi to update contract, payment procedures

Hyatt Hotels Corporation now uses Sertifi to securely collect signed event contracts and guest payments 100 percent digitally at all full-service properties in North America. Hyatt no longer deals with print, sign and fax regarding paper contracts and credit card authorization forms. The company also eliminated the excessive costs of maintaining and securely storing payment data on site at each property.

Hyatt delivers frictionless business to both its guests and colleagues through Sertifi. Hyatt colleagues no longer spend 30 percent of their time chasing paperwork. Sertifi cuts this number in half, allowing sales and events teams to dedicate more time to their guests. Hyatt reports that it has reduced the time it takes to close business from 48 hours to just 10.5 hours, enabling the company to recognize revenue faster. In addition to taking 80 percent of the work out of the overall contract and payment process, Sertifi has also modernized Hyatt's methods of maintaining payment card industry compliance.

"Our security team was incredibly impressed with the level of PCI compliance and the security of guest data," said Steve Enselein, Hyatt's SVP of global events.

Hyatt sales and events team members now send all contracts and payment requests through Sertifi's easy-to-use web portal, which is custom branded for each Hyatt property. Guests immediately receive an email enabling them to electronically sign the contract and submit payment details online. Sertifi is integrated with Merchant Link (Hyatt's payment gateway) and Oracle Hospitality's Opera (Hyatt's property-management system), enabling payments to process and post in real time, without manual entry of credit card data.

By winter 2017, Hyatt will launch Sertifi globally to swiftly collect guest payments regardless of country and currency. Through Sertifi's integration with CyberSource (a Visa company), Hyatt can collect payments in more than 190 countries and territories.