Inn Style partners with SiteMinder

(Inn Style partners with SiteMinder for hotelier distribution)

Inn Style partnered with SiteMinder to provide more than one thousand hotels access to distribution from the cloud platform. The partnership complements Inn Style's direct connections with OTAs, to provide faster speed-to-market to its customers, typically B&Bs, restaurants with guestrooms, luxury inns and small independent hotels.

“Hotels increasingly want access to more channels for wider exposure of their brand, particularly the larger independents that Inn Style has begun to attract,” Adrian Melrose, CEO and co-founder at Inn Style, said in a statement. “These hotels are aware of the exciting, new channels on offer, and know SiteMinder likely provides them already – or is at the front of the queue building that connection.”

The five-star Lodge on the Loch Spa Retreat in Aberdeenshire, Scotland, is the first hotel to integrate the Inn Style property management system with SiteMinder's platform. The property is one of hundreds that use 'Inn Style Pro' – a version for larger accommodation providers that require a more sophisticated hotel management and distribution strategy.

For the Lodge on the Loch Spa Retreat's proprietor, Derek McCulloch, the integrated setup also means no overbookings and an opportunity to maximize revenue.