Intelity has implemented one-click mobile check-in capabilities on its platform. The functionality is meant to improveme app user flow.
“Complexity and friction are the bane of a quality user experience, and by utilizing a seamless approach, hotels and residences can now direct guests to any specific page within their app eliminating the need to go through cumbersome account-level steps to get to a guest’s desired feature,” Intelity CEO Robert Stevenson said in a statement.
Through the one-click functionality, guests will be able to simply click on a check-in link provided within a property’s pre-arrival email, be routed to Apple’s App Store or Google Play to download the property’s app, and proceed straight to check-in. If the app is already available on a guest’s mobile device, guests are automatically directed to their reservation. Each reservation is securely encrypted enabling automatic authentication.
This new functionality, already live, will officially debut in April with select properties. Guests at select hotels will be directed to their check-in screen within the hotel’s app and have access to all of their reservation-based features, services and amenities. Additional properties will incorporate the new functionality throughout 2022.
“We have seen a very high download rate for our apps, but also a drop-off in engagement at account creation or re-sign in," said Matt Lynch, VP of product at Intelity. "By supporting underlying OS-level technologies, we can provide an easier and more friction-free guest journey. Guests not only have the ability to check-in prior to their stay but also connect seamlessly and securely to their mobile key.”