The Jumeirah Emirates Towers in Dubai has selected the Knowland platform to gain insights into meetings, incentives, conferences and exhibitions business trends. The property's leadership expects Knowland to help its sales team be more productive in uncovering meetings and events business as the segment re-emerges.
Knowland provides hoteliers with access to details such as who is booking their comp set and their market and also reveals new target industries and accounts to expand a property's overall opportunities.
With Knowland’s proprietary algorithm, the hotel’s profile is matched against a database of account attributes and booking behaviors to determine the prospects that are most likely to convert. By filtering events by specific hotels, the sales team gains a competitive advantage and can target pre-qualified leads efficiently.
By leveraging Knowland’s reporting functionality, Joe El-Masri, director of sales at Jumeirah Emirates Towers, will be able to understand repeat business and market trends that can translate into strategies that help the team capitalize on market opportunities. “Knowland is extremely user friendly and simple for anyone, even first-time users, to dive into the data it provides," El-Masri said in a statement. "We find that having the insight into where accounts are active in our market to be an incredible asset. We also appreciate the intelligence we now have into those accounts that are bringing business into the city, regardless of current ongoing issues.”