Kimpton Hotels & Restaurants has renewed its relationship with Knowland for market analytics into group business trends. The Knowland platform aims to help properties better identify prospects to gain a competitive advantage and attract emerging group business.
Knowland’s proprietary algorithm provides market and account intelligence to help both above-property and on-property teams shift market share, uncover new opportunities and plan for growth and acquisitions. Key market analytics help above-property sales leaders benchmark regional clusters and property-level hotels against competitors to identify best-in-class performers. Leaders are able to guide hotel sales teams based on insights of account potential beyond internal brand or management company data, providing the ability to effectively plan account strategy using past buying behavior and preferences.
Leveraging monthly and quarterly snapshots from an enterprise perspective empowers operations executives to better understand which markets and segments are performing best and take informed action to shift share to individual properties.
“We have used Knowland through the years to gain insights into market analytics from an above-property level," said Dawn Lee, business development manager, Kimpton Hotels & Restaurants, in a statement. "The team worked with us to regain insights following the current disruption and help us regain visibility into brand and market trends.”