Maestro has teamed with marketing, software and hotel management services company Anything Hotel to provide its users with access to Meta, digital marketing, social marketing, branding, public relations, website design and optimization services.
“It’s impossible to be all things to all people, but with the right strategic partners, you can certainly come close,” Maestro President Warren Dehan said in a statement. “One of our goals for 2023 is to give users easier access to our 800-plus solution partners by creating the ‘Maestro Marketplace’ on our website. This will include not just peripheral property systems, GDS/OTA channel partners, revenue-management systems, kiosk providers, and hundreds of other systems complementary to the Maestro ecosystem, but it will also fill the large gap for marketing services that our customers have been asking for. Today more than ever operators are telling us they want a one-stop-shop for ‘everything hotel,’ and Maestro is committed to delivering just that by adding Anything Hotel as our newest strategic partner.”
Anything Hotel provides omnichannel hospitality marketing focused on growing brands through Meta, digital and social marketing, public relations, branding, website design and optimization as well as property-management services. The company estimates that, on average, its return on ad spend for digital marketing is a 28X return, while social marketing is a 18X return and Meta earns a return of more than 35X. Its property-management side produces, on average, an uplift to 58 percent in gross operating profits while reducing dependence on online travel agencies by an average of 15 percent in the first year.