The Maho Group has selected Cendyn for customer-relationship management, revenue management and business intelligence at two of its St. Maarten resorts: the Sonesta Maho Beach Resort, Casino & Spa and the Sonesta Ocean Point Resort. The company expects to drive profitability and enhance personalization for guests while optimizing all revenue streams for their properties with the implementation, according to Cendyn.
Using Cendyn’s CRM platform, the properties are set to gain actionable insights into each guest’s preferences. Cendyn’s CRM platform provides a unified guest profile that collects and organizes data from numerous sources. The resorts will have access to the data they need to create tailored guest experiences that increase revenue and nurture loyalty, thanks to the CRM’s ability to automate, segment audiences, and deliver real-time reporting.
With Cendyn’s revenue-management platforms, Guestrev and Grouprev, the Maho Group will evaluate its properties’ mix of revenue and profit centers at every touchpoint in both locations to achieve total profit optimization with rules-based automation. Based on the value of every casino player in their individual segments, Guestrev will provide a demand forecast and optimized price recommendations to maximize the Maho Group’s revenue. Using revintel, the Maho Group can accelerate growth through faster and easier access to the properties’ data and analytics, driven by PowerBI.
“We are looking forward to enhancing our revenue, personalization, and data management capabilities with Cendyn’s CRM and revenue products,” Michele Olivier, director of sales and marketing at the Maho Group, said in a statement. "The ability to price more effectively and learn more about our guests and their expectations will help us drive profitability and deliver even more memorable and personalized experiences.”