Mandarin Oriental Hotel Group selects new F&B platform

Using a new food-and-beverage platform, Mandarin Oriental’s front-of-house teams will be better equipped to personalize the guest experience. Photo credit: SevenRooms

Mandarin Oriental Hotel Group has selected SevenRooms as its food-and-beverage engagement platform for its properties globally. Currently live at The Landmark, Mandarin Oriental in Hong Kong and Mandarin Oriental Jumeira, Dubai, the platform will be implemented and rolled out across the entire group over the next 12 months.
 
SevenRooms focuses on enabling operators to capture approved data across the guest journey. By implementing SevenRooms’ white-label booking widget across its websites and other online channels, Mandarin Oriental will have the ability to capture approved guest data, including personal, preference and transactional data, that can then be used both in- and post-service to drive repeat visits through direct reservations across the group.
 
Using the platform, Mandarin Oriental’s front-of-house teams will be better equipped to personalize the guest experience, from when guests check in for their reservation and order their meal all the way through to when they leave through the front door. Solutions provided include: reservation and seating management; point-of-sale and property-management-system integrations; guest profiles with customizable and automated guest tags, experiences and upgrades; and marketing automation and guest engagement tools like review aggregation, email automation and special offers. 
 
Mandarin Oriental will further benefit from SevenRooms’ extensive suite of enterprise-ready tools—aimed at delivering a high-touch guest experience through technology. As a system that allows operators to manage guest data directly, SevenRooms will offer Mandarin Oriental the ability to provide a consistent, high-quality guest experience across every F&B outlet in its portfolio.
  
“We are delighted to partner with SevenRooms to bring the next generation of guest experience platforms to our hotels and guests,” David Nicholls, global director of food and beverage at Mandarin Oriental, said in a statement. “At Mandarin Oriental, we pride ourselves on our ability to offer a truly bespoke level of personalized service. This software will help us to gain a better insight into our guests’ preferences, anticipate their needs and allow us to offer customized experiences and special dining events across our food-and-beverage outlets globally.” 

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