Marriott to deploy cloud-based CRS

Marriott International will deploy the Amadeus central reservations system to modernize its reservation infrastructure in the coming years. The ACRS ultimately will replace Marriott’s proprietary reservations system and expand its commerce capabilities, including enabling travelers to personalize their travels by providing greater flexibility in choosing guestroom attributes and purchasing products like spa and golf when booking a stay, according to the company. 

The ACRS has been built to support the needs of enterprise hotel companies, including the integration of the hotel brands’ proprietary ecosystem, such as property-management systems, loyalty programs, revenue-management systems, data warehouses and other third-party systems. Streamlining the integration points through a modern CRS platform increases operational efficiency and reduces IT complexity for both corporate and on-property users. The cloud technology architecture further enables ultra-high availability and ultra-fast response times, with the additional benefit of resilient, seamless servicing.

“It will make the breadth of Marriott’s travel offerings more readily available to customers, giving them more choices to personalize their experience when they book travel with us,” said Drew Pinto, Marriott's global officer, distribution, revenue strategy, engagement centers and global sales.