Marriott unveils new event, meeting platform

Marriott International launched t he new Marriott Bonvoy Events platform, a comprehensive tool for meeting and event planners. Photo credit: Marriott International

Marriott International launched a new Marriott Bonvoy Events platform. This new site is a comprehensive tool for meeting and event planners, builds upon the company's former meetings site, Meetings Imagined. Earlier this year, Marriott combined the Marriott Rewards, Ritz-Carlton Rewards and Starwood Rewards loyalty programs into a single offering dubbed Marriott Bonvoy.

The new platform will provide detailed information about the brand’s portfolio of more than 5,700 participating properties through a meetings and events lens. According to the company, the platform also will serve as a source for inspiration, including articles on the industry, tips and trends from meetings experts, success stories, destination highlights and promotions from hotels around the world.

With loyalty at the forefront, the platform will feature a points calculator, allowing planners to estimate the number of Marriott Bonvoy points earned for each meeting or event held at participating hotels. It aims to be user-friendly, hosting an interactive map feature to allow planners to easily conduct a filtered search by destination to find the perfect hotel to host their meetings and events.

“With the launch of Marriott Bonvoy Events, planners can easily navigate the depth and breadth of the Marriott International portfolio to select the property that best fits their meeting or event needs,” Tammy Routh, SVP of global sales at Marriott International, said in a statement.

This isn't the first investment Marriott has made into meetings and events planning this year. Late last month, Marriott, along with Accor, Hilton and InterContinental Hotels Group, invested a combined $50 million in Groups360, a technology platform for booking meetings spaces. 

Groups360 expects to deliver access to group rooms and space availability, pricing and an “instant book” capability for less-complex meetings as part of its future product roadmap. GroupSync will include content from a wide variety of brands and independent properties.