New digital platform helps with AV technology services

Small hotel and venue operators often struggle with self-managing their AV technologies. Photo credit: Electro-Media Design

Electro-Media Design introduces a new digital platform, AVaStar, that guides staff in providing AV technology services to its customers. With venue-specific service packages to choose from, hotel staff can eliminate errors and omissions in equipment orders. AVaStar ensures that equipment and services are delivered and meeting customer expectations by automatically prompting non-technical users with interactive, step-by-step sales, setup and troubleshooting procedures. When it comes to service and maintenance, AVaStar’s ticketing system and maintenance schedule reduces downtime and ensures that everything works.
“As someone who has worked in the event technology field for nearly 40 years (from concept through design, to construction, commissioning, and operations), I have spent my career helping hoteliers and conference center operators to better manage their AV technologies,” Jeff Loether, president of AVaStar and Electro-Media Design, said in a statement. “Operators of five-star hotels and luxury properties who care about the guest experience want to control AV using their own staff instead of out-sourced vendors; their goal is to deliver a consistent brand experience instead of a patchwork of concessionaires. Small hotel and venue operators want this too, but they often struggle with self-managing their AV technologies. If the revenue stream is not significant enough to attract an outside technology company their only option is to go it alone.
“That’s why I pulled together a team of software developers to create a solution that predicts, prevents, and troubleshoots audiovisual problems before they arise,” he said. “AVaStar is a tool designed for non-technical in-house hotel staff – employees who most likely have another primary job responsibility and who have no AV experience – to manage the event technology process and coordinate equipment rental, set up and servicing. It’s the missing link to event technology management that small operators have been asking for.”
According to the International Association of Convention Centers’ 2017 Meeting Room of the Future report, technology is becoming of critical importance in venue selection, as incoming generations are demanding the latest in technology advancements to stay engaged and interact with meeting content. The report states that “meeting planners are continuing to implement technology that boosts delegate interaction and engagement, and with the success of these new technologies in improving communication, integration of new technology is not slowing down anytime soon.”

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With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event on January 27 from 10am – 1:05pm ET for expert panels focused on getting you back to profitability.