NH Hotel Group expands partnership with OTA Insight

The new Parity Insight tool monitors whether room rates are in parity, cheaper or more expensive across major OTAs and wholesaler OTAs. Photo credit: OTA Insight

NH Hotel Group has expanded its partnership with OTA Insight across 330 of its hotels throughout Europe, America and Africa. NH Hotel Group will have an edge with data intelligence with the adoption of the Parity Insight tool in addition to its current reliance on the Rate Insight product.
 
Parity Insight is OTA Insight’s most recently launched product that provides an instant snapshot into parity performance across hotel portfolios, with the added ability to drill down into hotel-level parity issues in real-time. Through an easy-to-use and consolidated dashboard, the tool monitors whether room rates are in parity, cheaper or more expensive across major online travel agencies and wholesaler OTAs, and allows the users to take instant action to fix the issue.

NH Hotel Group also will be using OTA Insight’s technology to help uncover wholesalers who may be involved in the onward distribution of packaged rates by using the chain-level parity-manager solution.
 
“The addition of Parity Insight to the suite of tools we currently work with will give us a real competitive edge,” VP distribution Maite Aguilar said in a statement. “Through this expanded partnership, we will be able to leverage OTA Insight’s market-leading expertise in data intelligence to help define well-informed distribution strategies and enable a more profitable channel mix across our portfolio of properties.”
 
NH Hotel Group will have access to OTA Insight’s next-generation parity-management solution to help manage and track parity across the NH Hotel Group portfolio to effectively control distribution. This will be in addition to the current capabilities of Rate Insight dashboard where all individual NH Hotels have the ability to access all relevant factors impacting demand for their hotel rooms.

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“We are strengthening our existing brands and building new ones to appeal to the customer of tomorrow,” President/CEO Pat Pacious said.

The planned acquisition comes on the heels of two other significant investments the hospitality group recently made in Hawaii.

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