Nobu Hotels selects preferred RMS provider

Nobu Hotels has selected IDeaS' G3 revenue management software as its exclusive revenue-management provider. The software has been implemented at seven Nobu properties globally and will be the exclusive revenue-management system for all future properties.

Nobu Hotels management team decided to implement G3 RMS across its portfolio to help ensure automated revenue management decisions, increased optimization and efficiency as well as provide hotel staff with accessible data.

G3 RMS makes decisions powered with SAS high-performance analytics without requiring the manual implementation and approval of recommendations by hotel staff. For brands like Nobu Hotels, this automation helps guide their properties into more strategic pricing and rate availability decisions in an often-shifting travel landscape. 

IDeaS' heat map allows general managers to quickly access and easily understand collected data. This feature visually displays data so that all users can interpret the information immediately, making RMS decisions easier to explain and understand. 

The self-paced activation training ensures that all staff at each property take part in the implementation process, a process that is critical to the success of the system. Nobu requires all general managers to participate in the training program to ensure each property is engaged in the RMS from the beginning.

“By selecting a preferred RMS provider we can now work strategically as a team," said Sam Keyte, corporate director of revenue optimization at Nobu Hotels, in a statement. "This system ensures our commercial teams are working together from the top down. This collaboration provides the insights we need to drive our profitability forward and has shown immediate and measurable results.”