Nor1, FirstView to convert 3-D and VR content into revenue

Nor1 will embed FirstView’s 3D tours and virtual-reality experiences with the goal of increasing the hotel guest’s ability to quickly appreciate the value of every intelligently generated offer. Photo credit: Nor1

Nor1 and FirstView, a virtual-reality and 360-degree content-production studio, are partnering to provide the hospitality industry with room category and property-based rich content that highlights value and experience, with intelligent pricing and merchandising offers.

“The type of content travelers expect is changing,” FirstView’s co-founder and CEO Antonio Batanero said in a statement. “Our partnership with Nor1 allows hotel clients the ability to easily and efficiently create, manage and leverage 3-D, 360-degree and VR content and immediately drive revenue and guest satisfaction. The early results on this approach are compelling, 4.5 times more time spent on the hotel’s website with a 128 percent increase in web conversion on guest transactions.”

Nor1 will embed FirstView’s 3-D tours and virtual-reality experiences with the goal of increasing the hotel guest’s ability to quickly appreciate the value of every intelligently generated offer. All Nor1 products, including eStandby Upgrade, eXpress Upgrade, CheckIn Merchandising, and eReach, now have the ability to leverage this high-quality immersive content.

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“The future of hotel merchandising, especially for room categories, will rely on generating intelligent offers that quickly drive guest engagement and interest,” Nor1’s founder and CEO Jason Bryant said. “We are excited to jointly create offers that are personalized based on product, price and also the presentation layer. Different types of guests are driven by different types of media, some it’s still photography others 3-D walk-through tours and others animated views."

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